Using advertising design to spread awareness about stereotypes among women in Malaysia / Nur Atiqah Zaini and Siti Sarah Adam Wan

This research paper explores the issue of stereotypes among women in various aspects in a male dominated society in Malaysia and its impact on the women's self- esteem, commitment and enthusiasm. The study was designed as a descriptive study based on a sample survey. A total of 50 respondents from UiTM Alor Gajah were selected randomly for this study. The analysis then shows that females were discriminated against more than males, particularly male-dominated discrimination, though they refuse to be limited by them. This design is practical and committed to the Malaysian Women's Development Department to spread awareness. By the end of the production, the application design of advertising as a medium to spread awareness to our community today and at the same time to empower women in Malaysia to embrace their spirit and attitude, also amplifies the strength of the Gen Z females’ attitude.