A study on consumer behavior: consumers purchasing behavior toward green products / Azianun Asin

This study being conducted is to find out the consumers purchasing behavior toward green products. This research is focusing on the consumers in Kota Kinabalu City knowledge, awareness, their perceptions, and the factors that influencing them toward green products and either consumer able to identify the green products in term its information such as packaging and label. Moreover, this study also provides several recommendations or suggestions that can be use by other researcher or any responsible party as information to help and assist them. This research study also, will improve the other researcher or any responsible party knowledge and performance in order to know more about green products and the consumer behavior in purchasing green products. Furthermore, this research study sustain its originality is by obtaining and gather any related information through hand either in form of primary data finding or secondary data finding.