Industrial training report: Mardina Safiyya Global Resources / Noorafiqah Rizuan

This report will focus on SWOT and PESTEL analysis on apparel and clothing
company named Mardina Safiyya Global Resources. This company is a small and medium
enterprise which located in a small town in Kerian, Parit Buntar. As for the start up and also
private sector company, there have a lot of things that can be analysis and a lot of things that
can be discussed and improve.
This company is 100% focusing on online marketing which is very beneficial during
pandemic Covid-19. This company was able to sustain a in long time since 2016 because this
company have 10,000 dropships around the world and has their own strategic and efficient
system to guide and manage their dropships. Unlike other apparel and clothing company,
Mardina Safiyya Global Resources was the first company that introduced stylish abaya
cardigan. Moreover, this company always launched their new product every month which can
make this company able to sustain in a long term.
However, this starts up company have many weaknesses despite their strength. This
starts up company not have enough man power and encourage their employers to do multitasking. Mardina Safiyya is a company that only focus on online marketing and did not have
walk in boutique or show room unlike other apparel and clothing company in Kerian. Also,
this company have lack of customer interaction feedback which is important to stay connect
with the brand and their customer itself.
Mardina Safiyya have a lot number of online buyers and able to expand their business
internationally. This company have their loyal customer in Brunei, Indonesia and Singapura.
However, this company was unable to operate as usual to settle all the orders due to the
Restricted Movement Control Order (RMCO). Mardina Safiyya’s product have a high price
range compared to other apparel and clothing company in Kerian, Parit Buntar. The discussion
and recommendation have been made between the student and the company advisor itself and
some of ideas are come from the student’s recommendation itself.