Fulkrum Interactive Media Sdn Bhd. / Nazatul Najwa Md Fozi

This industrial training report was prepared while I undergo industrial training at Fulkrum Interactive Media Sdn. Bhd for six months. This company operates by providing their services such as make web development, software development, mobile application development and others services to their clients. Clients of Fulkrum come from government agencies, private companies and individual clients. It was wonderful, exciting and challenging as I gained a lot of experiences when I was placed under the operations department. I was responsible carried out tasks such as request Fulkrum’s staff to update their claim, filing the company documents, recorded bank statement transactions in QuickBooks, performed procurement on the payroll system, prepare documents for banks, apply for SME Business Digitalisation Grant and prepare documents for audit 2020. As a result, I acquired skills of using QuickBooks, improve my communication with others people, become attention to detail and increase my self-esteem. All of these will be useful and vital for my career path in the future. For the SWOT analysis that I chose, I also identify a few SWOT in this company. For strengths, this company is able to sustain in the IT industry until now since it was established in 2009 and it also has good teamwork and communication among its employees that will determine the success of the company. Meanwhile, the weaknesses of this company are lacking of marketing on social media and only focuses on custom software. Yet, this company’s opportunities in terms of expansion of business in unrelated diversification business and the IT industry also get support from the government thus impact Fulkrum. However, it also has few threats such as the need to compete with competitors in order to win the project from potential clients and the Covid-19 pandemic that happened also has disrupted the business to operate as usual. Thus, a few recommendations have been made in this report as guidelines for this company to be improving in the future.