SWOT Analysis of Amanah Saham Nasional Berhad (ASNB) Ipoh, Perak / Nor Afiqah Abdul Razak

This report emphasizes the experience and knowledge that I gained during the 24-weeks of my internship in Amanah Saham Nasional Berhad (ASNB) Ipoh. I was required to make this internship reflection journal that requires me to learn about SWOT analysis by reviewing the PESTEL aspect related to the organization. The purpose of this analysis is to study the details of an organization's macro-environment. In this report, I have elaborated on the details of my internship's company, benefits, knowledge, the experience of working life, and various skills that I had gained at ASNB Ipoh. It involves frequent contact with unitholders, and I can assist them with any transaction request they may have, excluding recommending the product to potential investors. It is because all employees must get a license to explain ASNB's product to a potential investor. Then, I have listed the strength, weaknesses, opportunities, and threats of ASNB to be discussed. I have made a depth analysis of company information that I obtained through branch performance reports, PNB annual reports, journal articles, news, ASNB staff and my observation. Following the analysis, I developed some recommendations based on supporting articles for sustaining, improving, and resolving the issues that the companies are facing.