Industrial training report: Zahriah Affiq Resort Sdn Bhd. / Nurul Shafikah Mahammad Zakpeli

This report is meant to record the company review and strategic plan on Zahriah Affiq Resort Sdn. Bhd that has been assigned as a part of requisite for MGT666. This report is an individual report that necessitates students to analyse the company. This report is specifically records the company review and analysis of Hotel Seri Malaysia Kangar. For the first section of this report, is the introduction of the business that consists of items such as the company profile, the mission, vision, background of establishment, the organizational structure, the organizational cultures, and the company’s core competencies. In second section of this report, it will consist the analysis conducted by company using company analysis, SWOT analysis, and PESTEL analysis. These strategies are chosen to analyse the threats impacted towards organization. Next section, Last but not least, is the discussion, recommendation and conclusion that have concluded from this overall report where we conclude strategies involved in the company’s business analysis. There are also some suggestions/recommendations for the business to implement in future.