Industrial training report at Muqmeen Group Sdn Bhd. / Aliya Rujha Marwazi

Muqmeen Group is part of Prudential BSN Takaful which is an insurance company. The insurance sector is significant because it not only helps to provide cover against various risks faced by people and businesses, as well as assist in risk spreading, but it also helps the economy grow by being a key player in the investment sector, which helps drive a country's economy. They offered to customer is medical card, savings, investments and many more. The company was located in Alor Setar and was established on 4th June 2014. It gives more awareness about how important for someone to have insurance in their life. Based on the observation that have been made, PESTEL analysis which is to identify the problems and classify them into internal and external in SWOT analysis. PESTEL can help a company anticipate future business threats and take steps to avoid or mitigate their impact which stands for Political, Economic, Social, Technological, Environment, and Legal. Instability in politics is one of the factors that may affect on the insurance industry. Hence, it will make this industry become slowly drop. As we know it today, Covid-19 was spread around the world and it interrupts all the economies in this world. This pandemic give a huge impact on the world. Social also plays a very important role in an organization to further develop a company’s market. In this day, technology also plays a very big part in disseminating information or communicating with someone. To deal with the uncertain environment, insurance companies become the frontlines to settle the problems. For legal factor, it will give good chances to this industry meanwhile when changes happen, it might give a negative impact on the industry. Besides that, some recommendations for each point have been made that might help the company to enhance its development in the insurance industry