A study on quality service delivery systems of tourism destinations in Sabah / Yazrina Pearl Yabin

Yabin, Yazrina Pearl (2010) A study on quality service delivery systems of tourism destinations in Sabah / Yazrina Pearl Yabin. [Student Project] (Unpublished)

Abstract

"A Quality Service Delivery System of Tourism Destinations in Sabah" is a research study that purpose to study the level of customers' satisfaction towards the provided service delivery by the Sabah tourism destinations. Researcher aims to identify the influenced dimensions of cleanliness, friendliness, accessibility, functionality and competency in make their holiday destinations decision. Moreover, researcher has identified the problems occurred in Sabah tourism destinations. By know the problems incurred, Sabah tourism organization will know the good alternatives that should be taken in order to increase the customers level of satisfaction towards the Sabah tourism destinations service delivery quality. In addition, it will contribute into high Sabah economy growth. By applied the new strategies, it will attract more tourists to come and visit Sabah. More over, Sabah tourism destinations become well known beyond and the tourism aims to be as liveable place by 20295 will achieve.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Yabin, Yazrina Pearl
2008549067
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Hazley Lai, Franklin
frank985@uitm.edu.my
Advisor
Supain @ Christopher, Cyril
cyril489@uitm.edu.my
Advisor
Syed Annuar, Sharifah Nurafizah
shari339@uitm.edu.my
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General)
H Social Sciences > HD Industries. Land use. Labor > Service industries
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Quality service; Tourism; Customer satisfaction
Date: 2010
URI: https://ir.uitm.edu.my/id/eprint/79159
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