Abstract
"A Quality Service Delivery System of Tourism Destinations in Sabah" is a research study that purpose to study the level of customers' satisfaction towards the provided service delivery by the Sabah tourism destinations. Researcher aims to identify the influenced dimensions of cleanliness, friendliness, accessibility, functionality and competency in make their holiday destinations decision. Moreover, researcher has identified the problems occurred in Sabah tourism destinations. By know the problems incurred, Sabah tourism organization will know the good alternatives that should be taken in order to increase the customers level of satisfaction towards the Sabah tourism destinations service delivery quality. In addition, it will contribute into high Sabah economy growth. By applied the new strategies, it will attract more tourists to come and visit Sabah. More over, Sabah tourism destinations become well known beyond and the tourism aims to be as liveable place by 20295 will achieve.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Yabin, Yazrina Pearl 2008549067 |
Contributors: | Contribution Name Email / ID Num. Advisor Hazley Lai, Franklin frank985@uitm.edu.my Advisor Supain @ Christopher, Cyril cyril489@uitm.edu.my Advisor Syed Annuar, Sharifah Nurafizah shari339@uitm.edu.my |
Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) H Social Sciences > HD Industries. Land use. Labor > Service industries H Social Sciences > HF Commerce > Consumer satisfaction |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Quality service; Tourism; Customer satisfaction |
Date: | 2010 |
URI: | https://ir.uitm.edu.my/id/eprint/79159 |
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