Customer satisfaction on Mayang Tea / Diana Inoi Ningkan

Ningkan, Diana Inoi (2008) Customer satisfaction on Mayang Tea / Diana Inoi Ningkan. [Student Project] (Unpublished)

Abstract

The purpose of this study on CUSTOMER SATISFACTION ON MAYANG TEA is to determine the level of Customer Satisfaction with regards to Sarawak’s only local tea which is grown in the Serian Region of Kampong Mayang and Kampong Engkeroh and its effects on customer loyalty and the customers’ willingness to pay for the product. This study could prove invaluable to Mayang Tea Sdn Bhd as it could benefit from the information obtained through this research and develop their product accordingly.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Ningkan, Diana Inoi 2003602930
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration
Keywords:	customer satisfaction, Mayang Tea
Date:	2008
URI:	https://ir.uitm.edu.my/id/eprint/78927