The impacts of online advertising on consumer attitudes / Mariana Dasiry

Dasiry, Mariana (2016) The impacts of online advertising on consumer attitudes / Mariana Dasiry. [Student Project] (Unpublished)

Abstract

The research was undertaken at UiTM Sarawak (Samarahan Campus) and Kota Samarahans’ areas to conduct a preliminary study on the impacts of online advertising on consumer attitudes. The respondents were randomly selected from Bachelor Degree students of Marketing programme and general public that available in Kota Samarahans’ areas. The purpose of this Study is to identify the key factors of online advertising that influencing consumer attitudes and to examine the relationship between online advertising arid consumer attitudes.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Dasiry, Mariana 2013748135
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS (MARKETING)
Keywords:	online advertisement, consumer attitudes
Date:	2016
URI:	https://ir.uitm.edu.my/id/eprint/78851