Customer’s perception towards Petronas lubricant products in Bintulu District / Noorudin Haili

Haili, Noorudin (2006) Customer’s perception towards Petronas lubricant products in Bintulu District / Noorudin Haili. [Student Project] (Unpublished)

Abstract

Motor vehicle lubricant business is a very competitive in Malaysia. There are a lot of players in the marketplace. The major players are Shell, Exxon Mobil, PETRONAS and Castrol. In 2005, PETRONAS lubricant products market share stood at 14%. This paper will study customer’s perception towards PETRONAS lubricant products in Bintulu district. The variables that will be studied are price, advertisement and sales promotion of the products. From the study, it is concluded that the price of the products as compared against quality and competitors price are well perceived by the customers. However, PETRONAS advertisement and sales promotion are not well perceived by the customers.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Haili, Noorudin 2001320644
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration
Keywords:	customer perception, petronas,Bintulu district
Date:	2006
URI:	https://ir.uitm.edu.my/id/eprint/78781