Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe

Joe, Ivy Diana (2018) Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe. [Student Project] (Unpublished)

Abstract

This study attempts to study the factors affect cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2. This research consists of seven factors (product quality, features and design of cosmetic product, brand name, store environment, service quality, advertising and promotion and price) and consumer buying behaviour. This research conducted according to the process to achieve the objectives.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Joe, Ivy Diana 2015419218
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Administrative Science and Policy Studies
Programme:	Bachelor of Administrative Science
Keywords:	buying behaviour, cosmetic
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/78298