Determinants for customer satisfaction toward service quality of agro bazaar at Kampung Serpan, Asajaya / Jason Conrad Markus

Kedai Rakyat Agrobazaar are one of the business premises that owned by the local entrepreneurs by conducting retail business of daily essential items, offering competitive prices with a display of attractive, systematic, neat and uniform image throughout the country. (Federal Agricutural Marketing Authority). The establishment of Kedai Rakyat Agrobazaar was the idea of the former Prime Minister, Tun Abdullah Haji Ahmad Badawi due to the following issues of soaring prices of basic items affecting from the rising of oil prices that certainly burden the lives of low and middle income people in Malaysia. It was decided in a meeting of Menteri Besar, Meeting No. 105, on 20 July, 2008, for ICUJPM to be given the role as the project coordinator of the Kedai Rakyat Agrobazaar, while FAMA being the implementing agency. (Federal Agricutural Marketing Authority).