A study on customer satisfaction in the banking service: a case of Hong Leong Bank Berhad, Kota Sentosa Branch / Christie Duin Tanggi

Tanggi, Christie Duin (2002) A study on customer satisfaction in the banking service: a case of Hong Leong Bank Berhad, Kota Sentosa Branch / Christie Duin Tanggi. [Student Project] (Unpublished)

Abstract

The research study aim to investigate the customer satisfaction in the banking service. The link between customer satisfaction and the quality of service are explored. My research aim to illustrate the extent to which customer service influence customer satisfaction in the banking services. The study concludes that with a framework for recommendation that could be used in the customer service program. The method of research has been that of a case study, with a number of methods applied in the collection of data and qualitative information. I have gathered data from customers of HLB Bank in Kota Sentosa from the establishment under research.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Tanggi, Christie Duin 98515867
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HG Finance > Banking
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration
Keywords:	banking service, Hong Leong Bank Berhad, customer satisfaction
Date:	March 2002
URI:	https://ir.uitm.edu.my/id/eprint/77916