The relationship between value co-creation dimension and cooperative members satisfaction in cooperative movement in Sarawak / Shahril Aswad Mohammed

This research attempts a quantitative investigation that measure the relationship between adapted conceptual value co-creation dimension and cooperative members' satisfaction in Services Cooperative Movement in Sarawak. The focus of value co-creation is a crucial part of service business and it has acted as a basic for organization to survive the competition, to get society’s acceptance and abilities to achieve its mission. Although, most of previous research had emphasized on discussions around this dominant model as well as focused on identifying the key element of conceptual dimension in value co-creation. This research will describes an empirical studies on adopted conceptual framework of relevant dimensions and effects of value co-creation at the micro level of service interactions by determine the critical value co-creation dimension, the significant of relationship and also the strength of the relationship between value co-creation dimensions toward cooperative members’ satisfaction. A survey had been conducted in convenience sampling technique by selecting cooperative members’ at cooperative training institution, Maktab Koperasi Malaysia (MKM) Sarawak, that representing Cooperative Members’ in Sarawak. The independent variable; individualizing, relational, empowerment, concerted, development, ethical was measure by 6 construct dimension with 29 item and dependent variable; members’ satisfaction was measure by 1 construct with 6 item. Descriptive and inferential statistic analysis was used to adress this research. Summaries of reasons for the needs of implementation value co-creation and cooperative members' satisfaction responses are also given. This finding give some thought on the better understanding of value co-creation toward cooperative members' satisfaction. Cooperative movements may find these result very helpful to improve their services and remain competitive in business organisation competition.