Satisfaction of service quality in private preschool among parents / Angela Joshua

Joshua, Angela (2017) Satisfaction of service quality in private preschool among parents / Angela Joshua. [Student Project] (Unpublished)

Abstract

The purpose of this project paper is to examine the satisfaction level over the service quality provided by the private preschool in Sarawak. This is due to the facts that private preschools are more preferred compared to public preschools. Hence, the extended study need to be done to identify reasons and benefits of choosing private preschool and overall to know their level of satisfaction towards the service quality provided in giving excellent education service to children. This study was conducted by distributing questionnaires to 110 parents in Smart Reader Kids Uni-Garden in Kota Samarahan, Sarawak. Data collected were analyzed using Statistical Package for the Social Science Analysis application. The links between service quality and school practices were addressed using reliability and validity analysis. The findings revealed that most of the parent had positive respond about the satisfaction level over the service quality provided by the preschool. It was concluded that parent was satisfied with the service quality provided by the Smart Reader Kids Uni-Garden. For instance, extended study need to be done to strengthen and controlling the education policy for the private preschool.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Joshua, Angela
2013610474
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
L Education > LB Theory and practice of education > Early childhood education
L Education > LB Theory and practice of education > Preschool education. Nursery schools
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) Marketing
Keywords: Satisfaction level, service quality, private preschool, education service
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/77630
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