The strategic potentials of Tanjung Langsat Port / Abu Bakar Ibrahim ...[et al.]

The study which is part of the fulfilment for an Executive Masters of Business Administration at Universiti Teknologi MARA, Malaysia, is trying to uncover the strategic potentials of Tanjung Langsat Port Sdn. Bhd. The company is incorporated under Malaysian Company's Act 1965, is the subsidiary of Johor Corporation Berhad, the State Government of Johor , Malaysia. A SWOT analysis and a Customer Satisfaction Survey are conducted among port users. The survey is designed to understand the expectations, needs, wants, and demands of port users in terms of services and facilities offered by various ports. By using the primary and secondary data obtained, and the interviews with port users and authorities, analysis were made to understand the level of importance and the satisfaction level that port users are currently getting from the services offered by the neighboring ports. The perceived importance and satisfaction levels from the survey, and the gap that exist between these two, creates an opportunities for the new Tanjung Langsat Port Sdn. Bhd. to maximize its potential. At the end of this study a proposal and recommendation is forwarded to the company to further develop the business and corporate level strategies which after further fine tuning can be adopted by the company to develop functional business strategies to ensure the success of another government privatization port in the country.