Cold scoop / Maizatul Hamira Mohamed, Mohamad Alif Zulkifli and Mohamad Arif Syazwan Mohd Nasir

The Cold Scoop shop sells ice cream in the form of mini cups in a variety of different flavours. Our primary strategy and goal is to be recognized as one of the brands with the same high standards as other leading brands. With our sales service, we always strive for customer satisfaction. Because our company is a new entrant in the market, there will be many factors to consider to ensure that we can compete with other ice cream shops and meet the needs of customers, as there are many people involved in the business industry, including the food industry. Furthermore, we discovered that the price of ice cream sold nowadays is significantly higher than the market price. Customers are forced to spend more money in order to enjoy the dessert. As a result, we see this as an opportunity to seize in addition to helping meet the needs of customers, particularly children who want to enjoy ice cream at a reasonable price. Our company is led by five key employees: the general manager, the administrative manager, the marketing manager, the operations manager, and the financial manager. We all play an important role in this business, and we will work hard to ensure its success. According to our observations, we aim for a wide range of customers because our Cold Scoop is located in a surface area where there will be a higher opportunity and potential to get customers and attract them to get our desserts. Furthermore, our shop is strategically located near shopping centres and residential areas. We believe that the statement of the financial position of our company will enable us to meet our business objectives. We are confident that our quality sales and experience in the field of food sales will spread among customers. Our ice cream is made with fresh ingredients. We also use high-quality ingredients to ensure customer satisfaction, and we prioritize positive customer feedback on the sale of this ice cream. We hope that Cold Scoop will become a well-known shop in this and other areas, allowing us to provide better ice cream sales on occasion. We also believe that the demand for this ice cream will grow year after year. Finally, we are pleased to serve as a model for others interested in starting an ice cream business, particularly in the field of nutrition