Abstract
Camaleao aiskrim offers a frozen delicious and exquisite dairy dessert called ice cream for customers especially ice cream lovers which will revive and arouse the senses. Our main strategy and goal are to offer ice cream that is different from what is currently available in the market so that people of all ages, starting with children, teenagers, adults, and elderly people, will have a new experience. Otherwise, we also expect for customer satisfaction with our service always. Since our business is a new one on the market, there are a lot of factors we will need to take into account to ensure that we can compete with other ice cream businesses and meet customer demands. Examples of these businesses include Nestle, Baskin Robin, Inside Scoop, and others. Additionally, there are numerous common varieties of ice cream available in the Malaysian market today, including mochi, coned ice cream, gelato, and others those are the usual ice cream that often found in Malaysian market. We see this as a chance to grab opportunities by adding a twist and making our product extraordinary and different from other products currently on the market so that consumers will have a fresh and distinctive experience when consuming our product also being viral. Besides, four key employees which are human resources, marketing manager, operation manager, and financial manager run our company. All of those are essential to this business, and we will do everything in our power to make it successful. As a result of the location of our ice cream outlet in a urban city, we believe we are able to reach a wide range of potential clients and potentially entice them to use our ice cream shop as well. Lastly, with our high-quality services, knowledgeable staff, and thorough research on ice cream, we are confident that word of our offerings will get around among customers. It gives us great pleasure to serve as the industry standard for those looking to launch a dairy product, particularly ice cream, business.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Sidek, Muhammad Syamirul Rohaizzam 2020469304 Ahmad Nasir, Nurul Aqilah 2020861558 Abdul Rahman, Nurul Aqila 2020464252 |
Contributors: | Contribution Name Email / ID Num. Advisor Hambali, Norhafini 342072 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery > Ice creams and ices |
Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Chemical Engineering |
Keywords: | Business plan, entrepreneurship, Ice cream, Desserts |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/76188 |
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