Abstract
In Masai, Pansey Restaurant is a new fast food establishment. The menu will feature a range of extra-large burgers created from scratch with locally sourced beef, chicken and vegetables. The fast food business will be situated at a major intersection in a busy Jalan Serangkai neighborhood. The Pansey Restaurant will be designed to be comfortable and convenient for all Masai residents. Residents of the town will make up the population, and they will come from a variety of backgrounds and income levels. It will be family-friendly, trendy, and feature a seating area with a variety of seating options. For customers who want to take their food and drinks to go, Pansey Restaurant will have a drive-thru service. Pansey Restaurant will target all residents living in and around Masai. It will appeal to students, families, retirees, white collar, blue collar, and government employees. Because the food is moderately priced compared to other fast food establishments, all income levels will be able to enjoy the delicious offerings of Pansey Restaurant. Pansey Restaurant is owned and operated by best friends. The four friends have dreamed of opening up their own business for the past five years and have worked and studied strategy in order to ensure a thriving and sustainable fast food operation. We will manage the kitchen operations of Pansey Restaurant. We will train and oversee the cooks, manage inventory, place food and drink orders, deal with the local food vendors, and ensure the highest customer satisfaction with the food. We also will oversee all administrative, accounting, and tax obligations for the business. He will train the cashiers on proper cash handling and customer service. We ensure that the highest level of customer service is being met daily and for every customer who walks in the door and goes through the drive-thru.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Omar, Alif Ikhwan 2020808878 Mohamed Fauzi, Mohamed Fariz Nazmie 2020487876 Asshablee, Muhammad Daniel Aqasha 2020481812 Jefry, Muhamad Shahmizal Hafiz 2020882712 |
Contributors: | Contribution Name Email / ID Num. Advisor Bachok, Mohd Fairuz 154930 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification |
Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Mechanical Engineering |
Keywords: | Business plan, Entrepreneurship, Restaurant, Burger |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/75958 |
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