A study on TM staff awareness of Bumiku campaign / Jenny John

The purpose of this study is to measure the level of awareness and respond from TM Sabah staff towards the Bumiku Campaign initiatives that has been initiated by the company. This research also tries to measure staff involvement and interest in Bumiku Campaign activities and the effectiveness of the campaign communication. Apart from this research is to identify volunteers among the staff for activities in TM Sabah. Questionnaires were distributed to 150 respondents of TM Sabah staff located in Kota Kinabalu area. This research paper applied the non-probability sampling technique for convenience to gather data. The sampling size of 150 respondents is considered a representative of total population of the respondent. Analysis of data were conducted by using the SPSS program, and it was found out that TM Sabah staff are aware of the bumiku campaign initiatives, its objectives and its activities and are interested in joining future activities.