Abstract
Tourism has become more popular in terms of service and leisure activity. Besides generating profit, company can fulfill the tourist desire by providing excellent experience through accommodation services and facilities. The objectives of this study is to understand and analyze the level of satisfaction towards the accommodation provided by Nature Lodge Kinabatangan with examining the theoretical factors that existing in achieving the tourist satisfaction. The data was collected in a specific area located within Nature Lodge Kinabatangan and the respondents, majority of them are outbound tourists who had bought the tour. The data were analyzed using several method of analysis in order to achieve a quality of data and information. The result supported the proposed satisfaction based in findings and analysis that been made.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Buhaili, Zumisdi 2009359409 |
Contributors: | Contribution Name Email / ID Num. Advisor Jamil, Mat Yasin 106072 |
Subjects: | H Social Sciences > HF Commerce > Consumer satisfaction |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Tourist; Satisfaction; Accommodation |
Date: | 2011 |
URI: | https://ir.uitm.edu.my/id/eprint/75889 |
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