Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan

Petronas Dagangan Bhd (PDB) was incoporated in Malaysia under the Companies Act 1965 on 5 August 1982 and was converted to a public company on 21 August 1983. The company is the principal marketing arm of Petronas, the national oil company. which holds 71.8% of its equity. PDB markets a wide range of high quality petroleum products including motor gasoline, liquefied petroleum gas (LPG), aviation fuel, kerosene, diesel, fuel oil and lubricants. Presently PDB is the only company in the country t0 market Natural Gas for Vehicle (NGV).
Card Services Department is one of the departments' in PDB, and main is activities producing various incentives of cards such as Mesra and SmartPay card in increasing sales of company oil. Application form for the Mesra is attached on the appendix (Please to appendix). The Mesra Card focus on public group while the SmartPay card was segmented to the Corporate and Government Organization. By using these card Petronas Dagangan Berhad facilitates its' customers to buy wide range of products and services sold at Petronas Service Station nation-wide.
The study is mainly focusing on the factors influencing the SmartPay Card sales to corporate customers with specific reference to Card Services Department (CSD). It covers the aspects of promotional activities, benefits offer from the SmartPay Card channel to improve sales, technology, time, media, customer service personnel, Petronas dealers, Electronic Payment System and government rule and regulation which may also influence corporate customers to use SmartPay card. This study will give a clear picture regarding the factors that influence the SmartPay card sales to corporate customers.