The rationale of imposing service charge at fast food restaurants in Kota Samarahan / Sandra Freddy, Dianah Daimel and Amirul Mahayuddin

Our main study to conduct this research is about the rational of imposing service charge at fast food restaurant in Kota Samarahan. Throughout our research, we divide our topics into 5 chapters. In chapter 1, we state our intentions of conducting this issue, why did we decide to choose this topic and others. Besides that, the problem statement as well as our objectives of studies is mentioned in this section. Furthermore, we also discuss on the significance and who we are targeting to become the respondents in assisting our studies. Chapter 2 is the most crucial part in our study where literature review pertains about the significance of our topic and serves as the main reference point in terms of building our reputation for the research topic. Also, the literature review serves as the proof that other people have come across the subject and we would still want to expand the scope of the study. Apart from that, we include the leading factors that determine the group of customer. Most of the consumers are students or teenagers and we mentioned that what makes or influence them to dine in at fast foods restaurants. Since our study is in relation towards the service charge, we stipulate the issue of government tax and service charge on their implementation, effects, why, people’s awareness regarding it and more.