Abstract
Beauty supplement in our context of study can be identified as any medication that include pill, capsule, powdered, soft gel, liquid or either soluble in water or not is a supplement with the intention to improve the beauty. Some women do not know the effect of beauty supplements to them. The purpose of this study is to identify the pattern of consumption, to investigate the perception and to investigate the different between demographic profile and pattern of consumption of the beauty supplement among women. The criteria we use to identify the difference are age, income level, education level and residential area. The research conducted a survey through a questionnaire at the West coast division of Sabah. The questionnaire contents of the information regarding patterns of consumption of beauty supplement and this is the primary data for the study. Data was analyzed through descriptive statistic and inferential statistic. The pattern of consumption will help the law enforcement to enforce law regarding beauty supplement products.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Ismail, Mohamad Wafi 2014355981 Pg Damit, Dgku Nur Hasni 2014766289 |
Contributors: | Contribution Name Email / ID Num. Advisor Ag Mohd Saufi, Dg Siti Noor Saufidah dgsit752@uitm.edu.my |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling R Medicine > RA Public aspects of medicine > Women—Health and hygiene R Medicine > RA Public aspects of medicine > Health behavior and habits |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Administrative Science and Policy Studies |
Programme: | Bachelor of Administrative Science (Hons) |
Keywords: | Beauty supplement, women, pattern of consumption, demographic profile |
Date: | 2016 |
URI: | https://ir.uitm.edu.my/id/eprint/74480 |
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