User’s attitude towards using mobile shopping services among resident’s employees in Limbang district / Norhaziah Rambli

Rambli, Norhaziah (2015) User’s attitude towards using mobile shopping services among resident’s employees in Limbang district / Norhaziah Rambli. [Student Project] (Unpublished)

Abstract

This project paper titled “A Study On User’s Attitudes Toward Using Mobile Shopping Services Among Resident’s Employees In Limbang District” is undertaken in the Resident’s Office in Limbang District. 30 respondents have involved in this survey which was conducted for two weeks and the data from the questionnaires were analysed and computed as mean score. The purpose of this study is to investigate Limbang consumers’ response to mobile
shopping services. To investigate the mobile phones users respond toward mobile shopping services, the respondents is represented by Resident’s employees in Limbang District which is also a group that active in mobile phone users. Based on the types of population background, four factors were tested which are usefulness, ease of use, enjoyment and compatibility.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Rambli, Norhaziah 2012856612
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce > Personnel management. Employment management
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	BACHELOR IN BUSINESS ADMINISTRATION (HONOURS) (MARKETING)
Keywords:	Mobile Shopping, Employees,
Date:	June 2015
URI:	https://ir.uitm.edu.my/id/eprint/73050