Consumer involvement in purchase online : case study in Lahad Datu Sabah / Asnanti Rasmanan

Rasmanan, Asnanti (2013) Consumer involvement in purchase online : case study in Lahad Datu Sabah / Asnanti Rasmanan. [Student Project] (Unpublished)

Abstract

The objective of this action research is to see how fraud in online marketing and consequences of fraud in this online marketing field. Internets as a marketing benefit greatly depend on the products and services that will be offered. Products of different harness the Internet for other products. The study will answer the question of the following questions what are the main problems in online purchases. Does the purchase of online products to meet customer satisfaction? What are the significant differences found between purchase products online or in person?

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Rasmanan, Asnanti 2009658862
Contributors:	Contribution Name Email / ID Num. Advisor Awang Tatam, Awang Bakar 108096
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing H Social Sciences > HV Social pathology. Social and public welfare. Criminology > Fraud. Swindling. Confidence games
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Fraud; Online marketing; Customer satisfaction
Date:	2013
URI:	https://ir.uitm.edu.my/id/eprint/72070