The effect of marketing logistics on the agropolitan project under Sabah Development Corridor programme / Aishah @ Kathleen Ramli Jaimi

This study intends to determine the effect of marketing logistics on the Agropolitan projects by looking at the factors of logistics such as transportation, warehousing and inventory. Findings from this study are crucial in the preparation for the logistics factors to be implemented in this project. The study has been deliberately and extensively undertaken to identify the effect of the logistic factors that might directly or indirectly affects the marketing process in the Agropolitan project. The study also seeks what are the significant factors that helped to constitute the effectiveness in the transportation operation as well as to the warehousing and inventory management. It also examines the correlation between this logistics and the marketing. The study found that the logistics on transportation has great significance in efficient transportation mode, on time transportation, decision control (Watson and Pitt ,2008; Kotler and Amstrong, 2010); while for warehousing, it has a great significance impact on storage size and capacity, status and physical conditions, types of item stored and the duration of storage period (Gu et a/., 2006; Watson and Pitt ,1990); and lastly, it has a great significance impact on inventory in the area for receiving and distributing inventory, review and follow up reports of inventory and tags must be placed on products (Deveshwar and Modi, nd; Watson and Pitt ,2008). The results derived from these findings have significantly indicated that logistics is important and needed to make the process of marketing run smoothly and efficiently. Therefore, efficient and effectiveness in logistics are proposed to the marketing process in this Agropolitan project.