Cookielicious / Aishah Faridah Ahmad Fathil and Nur Syasya Amirah Abdul Razak

Ahmad Fathil, Aishah Faridah and Abdul Razak, Nur Syasya Amirah (2022) Cookielicious / Aishah Faridah Ahmad Fathil and Nur Syasya Amirah Abdul Razak. [Entrepreneurship Project] (Submitted)

Abstract

Through web enterprises, Cookielicious was created to market and sell two extremely expensive flavors—VELVETO and SEASALTO—to a specific household population. The originality of our cookies, together with their reasonable price and upscale flavour, are our primary goals for our customers.
The increasing demand among Malaysian youth is another reason why we think our cookies will continue to hold a large market share. Our cookies stand out from the competition because we employ a special recipe and concentrate on introducing our generation to more premium flavours. In the making of these cookies, we have also used very high-quality product and high-quality ingredients to be served to customers who are very fond of sweets such as cookies.
By using the high-quality ingredients, Cookielicious has the ability to increase its market share and offer a delectable flavour that will forge enduring relationships among family and friends. Customer feedback indicates that our products have an amazing flavour because our cookies' flavour sticks with them forever. Besides, our scrumptious cookies will attract a range of groups including youngsters and adult. For someone who is a workaholic or who is too busy to take a break, our straightforward yet high-quality homemade recipe and bite-sized cookies will undoubtedly save time and energy. They can eat our cookies as a quick snack whenever they want, anyplace, and our cookies can also be shared with family and friends. We believe that Cookielicious will ensure that our cookies always in demand and were produced with efficiently ways.
In this paper, we introduce Cookielicious and disclose knowledge about the business. Along with that, there is complete information on the registration business certificates for both members, a link to our Facebook page, postings with teasers, hard sells, soft sells, visuals, and a sales figure of our company. For a newcomer company like ours, business strategy is crucial. As a result, all of our Facebook posts are based on the copywriting skills we have learned to help us set competitive moves and actions that a company can use to draw clients, achieve competitive advantage, boost performance, and accomplish organisational objectives.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Ahmad Fathil, Aishah Faridah
2020859788
Abdul Razak, Nur Syasya Amirah
2020847692
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Cookielicious, Facebook, sales, marketing, cookies
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/71800
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