Langit Kita / Nur Sabrina Ismail, Nurfarina Sofiya Kamaruddin and Nur Alissya Khairil Hasshaari

Ismail, Nur Sabrina and Kamaruddin, Nurfarina Sofiya and Khairil Hasshaari, Nur Alissya (2022) Langit Kita / Nur Sabrina Ismail, Nurfarina Sofiya Kamaruddin and Nur Alissya Khairil Hasshaari. [Entrepreneurship Project] (Submitted)

Abstract

In this report, we are required to create facebook business pages for our business named “Langit Kita”. Langit kita is a company that sells clothing products and is owned by Nur Sabrina Binti Ismail and the other staff for marketing is Nurfarina Sofiya Binti Kamaruddin and Nur Alissya Binti Khairil Hasshaari for production. Other than clothes, we also offer a gift box set that includes a t-shirt, totebag, sticker pack and face mask. Our company provides affordable prices with high-quality material and fabrics of our clothing. We want our customers to feel wonderful and comfortable when wearing our clothes and other products that we are selling.
Before specifying the price, our company highlights a variety of factors. Although we use a very high-quality of materials in the production of our products, we did not want to burden our customers with the price. We offer our clothes at prices that are below RM50 as our clothes start from RM40 only. This is because we want our customers to be able to afford to buy our products. It is a reasonable and cheapest price because we offer the high-quality of material and premium.
People have recently become interested in online shopping. We believe it is a good idea to promote, advertise and sell our product online. We have chosen Facebook as our online platform since it is now the largest social media platform in the world. As of 2022, there are 23,300,000 Facebook users in Malaysia. We have decided to sell our product through the Facebook platform because of the huge number of facebook users. We created the "Langit Kita" facebook page to advertise and sell our product. We posted a teaser, hard sell, and soft sell about our product on facebook to attract our target audience.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Ismail, Nur Sabrina
2020449428
Kamaruddin, Nurfarina Sofiya
2020449438
Khairil Hasshaari, Nur Alissya
2020620806
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Costume. Dress. Fashion > Materials and articles of clothing. Details and accessories
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dress accessories
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Langit Kita, Facebook, sales, marketing, clothing, fashion
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/71798
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