Abstract
Business can be defined in simple terms which is when a person or organization profits by providing goods or services in exchange for money. There are forms and types of business that can be built either commercial, industry or professional activities. Everyone can start their own business even they sell their product from home. No one can stop people in starting the business even a small home business such as Carnationz Homemade cake where this business a only 5 years old in baking business industry.
The owner of Carnationz Homemade cake, Fatimah binti Ali who employed as an information technology security analyst in Kajang, Selangor have encouraged to make her own business of cake after her cake become famous between her co-worker and been encouraged by her co-worker to sell her cake make her to decide to make a cake business as a part-time. Early of her business, her customer are only her co-worker and people she knows. After she saw the potential of her business, she decided to expand her business by create her business Facebook page and Instagram to promote her cake to attract more customer.
In this report of social media portfolio will explained the background of the business in how Mrs Fatimah have an idea to create her own business which is Carnationz Homemade. Also, how and where Mrs Fatimah operate her business. The organization of her business only have the owner, Mrs Fatimah binti Ali and two agent of her business which Mr Ahmad Syahmi Bin Mohd Jantan and Mr Muhammad Shahrul Bin Halil.
In this report also will be shared the URL of Carnationz Homemade Facebook page and also some of the teaser, soft sell, and hard sell copywriting of our product on Facebook page. Carnationz Home are using teaser, soft and hard sell to promote the product to attract customer.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mohd Jantan, Ahmad Syahmi 2021115115 Halil, Muhammad Shahrul 2021166933 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | Carnationz Homemade Cake, Facebook, sales, marketing, cakes, baking |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/71640 |
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