ALYNZ’s Crunch: Keropok Cheese Meletop / Alya Faqihah Sirajuddin and Nur Fatin Nazieyrah Zakaria

ALYNZ’s Crunch is a company based in Kelantan that sells a product namely Keropok Cheese Meletop through an online platform which is Facebook Page. Keropok Cheese Meletop is a product from Fiqa Kitchen and we became an agent. ALYNZ’s Crunch started the business in the beginning of 1 June 2022 and was registered with the Companies Commission of Malaysia (SSM) as a partnership under the trade name of ALYNZS Crunch Enterprise. ALYNZ’s Crunch has also been registered with Go-Ecommerce Malaysia and Masmed Young Entrepreneur (MyENT) by Alya Faqihah Binti Sirajuddin and Nur Fatin Nazieyrah Binti Zakaria. We have contributed an amount of RM200 each as the capital to start-up the business. ALYNZ’s Crunch is ready to offer the best quality and fresh crackers that are cheesy and also crunchy.
The reason we came up with the idea of Keropok Cheese Meletop as our product is because it is a suitable product for our target market which is the students. In our experience, most students, including us, would crave for some snack or cracker to munch while doing an assignment in the middle of the night. However, students would not buy something that is expensive and with a little amount because it is not beneficial for them. Keropok Cheese Meletop is the best choice to satisfy their needs and demands because it offers an affordable price with a good quantity of Keropok Cheese Meletop.
Other than that, being business owners, we are very picky with the products that we are going to sell. Before starting all of this, we have done a lot of research on the best quality of crackers’ ingredients and at the same time it is affordable for students. We went through numerous reviews to search for the suitable supplier because as students ourselves, we did not have the time to produce all the crackers ourselves. Luckily, we have found the suitable supplier and the owners are very helpful and also happily accept us as her agent.
ALYNZ’s Crunch strategy is to always deliver delicious and best quality Keropok Cheese Meletop. This is to ensure all customers are satisfied with our quality products and gaining loyalty fromcustomers to keep on going with our business. Keropok Cheese Meletop also can be delivered for gift purposes. This is because the packaging is already nice and packed in a tall bottle with delicious Keropok Cheese Meletop that makes it suitable to give it as a gift to someone special to a customer. Besides, we as an agent of Fiqa Kitchen have also created a Facebook Page to expand our business through social media because social media marketing is easier to spread the word about our products. We can learn on how to post for business products through a teaser post, hard sell and soft sell on the Facebook Page.