ChocoShake.Co / Nur Ismahanim Ismail and Syaidatul Na E Lany Ab Hamid

Ismail, Nur Ismahanim and Ab Hamid, Syaidatul Na E Lany (2022) ChocoShake.Co / Nur Ismahanim Ismail and Syaidatul Na E Lany Ab Hamid. [Entrepreneurship Project] (Submitted)

Abstract

ChocoShake.Co. is the partnership business that was established in May 2022 with the dream of bringing happiness and satisfaction to our customers when they taste our choco jar. We decided to run this business because nowadays choco jar has become a popular snack among young people. Hence, social media definitely is the best platform to market the product and services. In order to do digital marketing through social media, the need to have the skills and expertise in managing the social media is important to perform the business very well.
The objective of our business is to offer good quality snacks with a variety of cereals and toppings and create the best memorable experience for everyone who has eaten our choco jar. We are also dreaming of becoming one of the top brands of choco jar business in Malaysia. Relevance with our tagline ‘Delight in every bite’, we want all of our customers satisfied with our product. The reason we came up with the idea of a choco jar is because we want to provide to the customer the best snacks that they can have as their breakfast, lunch or dinner.
As our business is still new, we always make sure that we give the best for our customers. We keep on trying to make sure our brand achieves the target. For now, we are focussing on an online platform and looking forward to having our physical store. We do think that Facebook is a good platformto promote our product because it has a range of age for customers. It does make our business grow.
The aim of ChocoShake.Co is for kids to adults aged between 6 and 40 year old. However, it may be enjoyed by all people with various ages and backgrounds as our choco jar is suitable for all ages which is known as universal. ChocoShake.Co also focuses on the people who are known as the chocolate lover as they are willing to try chocolate-based products in order to fulfil their cravings.
ChocoShake.Co has come out with two different choices of cereals which are mini crunch and coco ball, where the best selling of our product that receive the high demand is mini crunch. The toppings that we provide to the customers are Oreo, Kit Kat, Cadbury and Toblerone which will give the taste of deliciousness to the choco jar. Our customers can choose their favourite topping and it will be given for free.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Ismail, Nur Ismahanim
2020878522
Ab Hamid, Syaidatul Na E Lany
2020834542
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy
Keywords: ChocoShake.Co, Facebook, sales, marketing, snacks, cereal, choco jar, chocolate
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/71450
Edit Item
Edit Item

Download

[thumbnail of 71450.pdf] Text
71450.pdf

Download (34MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

71450

Indexing

Statistic

Statistic details