Abstract
Crave bites is a business that provides products that are suitable for all ages from young people to older. We are offering a choco jar that tastes good . We use premium chocolate and offer an affordable price to our customers.
We choose choco jar as our product because most Malaysians love chocolate. Even though many shops sell choco jars, it is a marketable product. The taste of our choco jar itself is different from other brands. The Choco jar market of buying keeps changing from time to time. But with our economic condition, the power of buying is decreasing, so we decide to sell choco jars that have a premium taste and they will see the difference between other brands.
Our business is still new and far from established. Whatever it is, we always make sure that we give the best for our customers. We keep on trying to make sure our brand achieves the target. Our vision is to ensure that customers are happy and at the same time provide an affordable price to our customers. Moreover, our business goal is to make sure our brand is one of the top brands in Malaysia and maybe at the international level.
For now, we are focusing on an online platform and looking forward to having our physical store. We were more active on Facebook but now we are trying to promote our product on another online platform which is Instagram and Shopee. We do think that Facebook is a great platform to promote our product because there are more older people who love to scroll products and buy them from Facebook pages. Nowadays, th elderly are more preferred to use Facebook rather than another online platform. It does make our business grow.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Suhairi, Amalia Nabila 2021468448 Sayed Mohd Azman, Syarifah Nabilah 2021812544 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | Crave Bites, facebook, sales, marketing, chocolate, confectionary, choco jar |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/71398 |
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