Ovochi Krupkrapp / Nur Musyairah Shafiqah Mahussin and Nurul Anis Anuar

Ovochi Krupkrapp is an online business that is mainly focuses on the Facebook platform as its marketplace. It is a partnership business of two young ladies namely Nur Musyairah Shafiqah and Nurul Anis. The nature of the business is a health food product in which the vegetables and fruits are being process into a form of snack and being called as “OVOCHI”. The product offers 100% fresh and organic taste of the vegetables and fruits while at the same time providing extra crunchiness to the customers. For that reason, the trademark of this business is set as “KRUPKAPP WEH”.
The main objective for the business is to offer the communities a healthier choice of snacks which is suitable for all age groups. OVOCHI consists of various kinds of vegetables and fruits which provides a lot of benefits to the human body. By consuming OVOCHI, the customers can experience a whole new taste of vegetables and fruits. As the processing technique is by using the freeze-dried vacuum, the original taste and flavor of the vegetables and fruits are able to be maintained.
Besides, the price for each pack is considered as affordable for our target market which consists of students, families, government and private servants. Our business is also trying to target the individuals and groups who are health conscious all across the country. As our product are promoting a healthy food product, we believe that these people are going to show interest to our products. Lastly, we hope that OVOCHI can be a good starter for the community to be more cautious in choosing their snacks.