Aimi Kitchen: The Choco Sweet / Aimi Maisarah Razali and Nur Alia Umairah Ruzaidi

Razali, Aimi Maisarah and Ruzaidi, Nur Alia Umairah (2022) Aimi Kitchen: The Choco Sweet / Aimi Maisarah Razali and Nur Alia Umairah Ruzaidi. [Entrepreneurship Project] (Submitted)

Abstract

Aimi Kitchen offers various of Chocojar. For now, we have chocolate mini crunch, chocolate bubble rice and white chocolate mini crunch with Oreo. Our business was started in April 2022. The specialty of Aimi Kitchen’s Chocojar lies in the quality ingredients that does not contain any artificial ingredients or added food coloring.
Moreover, we are selling our products at affordable prices. Customers can enjoy Aimi Kitchen’s Chocojar anywhere and anytime. Customers can buy our products through Facebook using cash on delivery method or courier delivery service. To market our products and engage with our consumers, we mostly utilise Facebook as a social media platform. Because so many individuals currently spend the majority of their time on social media, it allows us to simply reach out to potential customers and provides us with additional opportunity to raise brand recognition.
Our online business so far has been well received as we are able to create loyal customers. Since early it’s opening, Aimi Kitchen’s Chocojar was sold more than 80 packages. As a proof, our Facebook page which name is The Choco Sweet successfully gained 109 likes and 120 followers in less than two months. Our mission is to put a smile on our customers' faces. Therefore, we strive to make them satisfied with every purchase.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Razali, Aimi Maisarah
2021809236
Ruzaidi, Nur Alia Umairah
2021829192
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Aimi Kitchen, facebook, sales, choco jar, chocolate, confectionary
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/71061
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