Kaki Kusyen / Muhamad Muzafar Ibrahim and Ani 'Aqilah Amran

Kaki Kusyen is a local brand company that was recently established at the end of November 2021. Our business is currently in the industry of cloth apparel as we specifically sell socks. Our Socks are not just plain boring socks but socks that have comfortable quality with lower price and up-to-date design. Moreover, Kaki Kusyen consists of two owners who manage the business process together and divide the profit equally.

Currently, we are selling five types of socks collections. All collections have their themes such as Flower, Gradient, Bear, Cartoon, and Vegetables and each of the collections has three types of different designs Moreover, our socks are unisex so any gender can use our products. Thus, we currently have 15 socks designs in the market to suit customer preferences.

As a new company in the socks market, we realize that we need to reach a large market to create brand awareness. We need to use social media to run the business smoothly. Thus, we set up a Facebook page with the username @Kakikusyen as our main platform to promote our business. Facebook page is not just easier to manage but also it can reach a higher amount of potential customers and increase the interactions with our customers.

We had the chance to post a teaser for seven days to tell people that we will be on market and give a hint on what products are we going to launch. Next, we continue to post a lot of hard sell posts to directly promote our products. Moreover, we also post several soft sells that are more casual and friendly to keep in touch and interact with our potential customers on Facebook. We learn a lot from the process of setting up the business until promoting our business using social media and managing it online.