Abstract
One of the biggest draws for people watching a game at any sporting facility or stadium is the scenery. The quality of the sport scape will influence the enjoyment of viewers attending the match; this study focuses on the sport scape factors influenced by KEDAH FA and JDT FC fans’ attendance. The purpose of this study is to identify the differences in sport scape characteristics that influenced attendance between Kedah FA and Johor Darul Takzim fans (JDT FC). A total of 380 questionnaires were handed out to Kedah FA and JDT FC supporters. The instrument’s questionnaire for this study was based on the sport scape variables and attendance motivation. The results demonstrate a significant difference in attendance motivated by sport scape variables between Kedah FA and Johor Darul Takzim (JDT FC) fans (p<0.05), with JDT FC fans having a higher mean of 3.10 compared to Kedah FA fans who had a mean of 2.68. According to the survey, JDT FC fans are more motivated to attend the match due to the high quality of the sporting environment. This study agrees that sport scape features will drive spectators to visit the stadium or sports facility; nevertheless, future research could focus on other variables such as satisfaction.
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Mohd Aznan, Ellail Ain UNSPECIFIED Awang, Nor Shamira Awang UNSPECIFIED Abu Bakar, Al Hafiz UNSPECIFIED Md Yusof, Mohd Khairulanwar UNSPECIFIED Mohd Rosli, Norfaezah UNSPECIFIED Mohd Yazid, Siti Amalina UNSPECIFIED |
Subjects: | G Geography. Anthropology. Recreation > GV Recreation. Leisure > Sports G Geography. Anthropology. Recreation > GV Recreation. Leisure > Sports > Relation to psychology. Sports psychology H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus |
Journal or Publication Title: | Jurnal Intelek |
UiTM Journal Collections: | UiTM Journal > Jurnal Intelek (JI) |
ISSN: | 2231-7716 |
Volume: | 17 |
Number: | 1 |
Page Range: | pp. 206-210 |
Keywords: | Football team, spectator’s attendance, sport scape |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/70802 |