A study on the customer's acceptance towards Islamic banking products among non-muslim in Mersing, Johor / Nurul Aini Madun

Islamic banking is gaining ground with non-Muslims worldwide due to its strict lending principles. cording to Singapore's third-largest lender OCBC, reflecting industry efforts to transcend religious beliefs to gain market share. Previously, Islamic banking products just a small market catering to Muslims who wanted to avoid interest-based conventional banking. After that, Islamic finance has become popular in recent years due to cash-rich Gulf Muslims investors and rising demand for ethical investing. According to he report provided, the percentage of non-Muslims that prefer Islamic banking products is increasing every tear. Therefore, this study will analyze the level of customers' acceptance towards the Islamic banking products among non-Muslims that offered by Islamic banking system and the relationship with three factors including knowledge, awareness and perception. Although they have an option to conventional banking products, but they still want to choose Islamic banking products as their choices. At the end of this study, leaders could be determining the relationship between few factors that drives non-Muslims customers with heir acceptance. This study have carried out some analysis on information collected from 100 non-Muslims customers who have engaged with the Islamic banking products offered by Bank Rakyat, Bank Islam, BSN, CIMB Islamic Bank and Agro Bank around Mersing Johor. The selection of samples was based on convenience and the customers were randomly picked. The data were collected through self-administered questionnaires distributed by researcher. A series of interview with bank personnel and customers were also conducted. The data was analyzed by SPSS system.