The future and prospect of halal food industry : a case study of Sediabumi Yakin Sdn Bhd / Jenus @ Clebester Gansau @ Petrus and Oloysius @ Aloysius Dalinsing

For this Applied Business Project Report paper we decided to bring up findings as well as the recommendation to a young local company in Sabah by the name of Sediabumi Yakin Sdn. Bhd. (SBY), located in Penampang Industrial Area, at Bandar Baru, Penampang, Sabah. SBY is a local company owned by a Muslim from the ethnic of Sino-Kadazan, originated from Papar, Sabah. SBY specialize in producing and marketing of Halal foods namely the Meat Ball, Fish Toufo and Eggs Toufo. It started its operation since October, 2004 in support of the government called to explore the potential of Halal Food Industry. The main objectives of this study are to identify the perceptions and the awareness from the public (customers) as well as their acceptance to the Halal products produced by SBY. We are also try to identify the competitive advantages of SBY which can be adopt by this company to excel in the halal food industry, and lastly but not least to give a recommendations that might be used to assist the company to expand its business operations especially outside Kota Kinabalu. Therefore, to complete the study, our team members conducted literature reviews, interviews and surveys involving the targeted respondents. Data collected using several methodologies, was analyzed after which several conclusion and recommendations were developed that can adopt by SBY to improve its market position.