Price dimensions as determinants of consumer satisfaction : a study in the beauty and health product of Wisma DCL Borneo / Aziemah Ahmat

Ahmat, Aziemah (2013) Price dimensions as determinants of consumer satisfaction : a study in the beauty and health product of Wisma DCL Borneo / Aziemah Ahmat. [Student Project] (Unpublished)

Abstract

The prime objective of this study is to examine the dimensionality of price satisfaction. A total of 100 DCL consumers from Sabah were taken as respondents. The results as analyzed by frequency distribution, descriptive statistic, reliability test, correlation coefficient and regression analysis. The findings indicated that consumers' perceived DCL price strategies have statistically significant effect on their price satisfaction. The study revealed that price quality as an important variable that influenced consumers' price satisfaction.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Ahmat, Aziemah 2011241068
Contributors:	Contribution Name Email / ID Num. Advisor Salisi, Mohd Shamlie shamlie@uitm.edu.my Advisor Mohammed, Rozita @ Uji rozlim97@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Pricing T Technology > TT Handicrafts Arts and crafts > Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Finance
Keywords:	Price dimensions; Consumer satisfaction; Beauty and health product
Date:	2013
URI:	https://ir.uitm.edu.my/id/eprint/70095