The relationship between e-commerce and customer satisfaction among government servant in Majlis Perbandaran Seberang Prai, Pulau Pinang / Muhamad Hafis Ramli

Ramli, Muhamad Hafis (2014) The relationship between e-commerce and customer satisfaction among government servant in Majlis Perbandaran Seberang Prai, Pulau Pinang / Muhamad Hafis Ramli. Degree thesis, Universiti Teknologi MARA, Kelantan.

Abstract

With the development of Internet, e-commerce is developing rapidly in Malaysia a a new way for online business transaction. Therefore, it is important for this research paper to identify the determinants of consumer satisfaction towards e-commerce for among government ervant in Hospital Seberang Jaya, Pulau Pinang. A total of 110 e­commerce users had participated in this research. The findings revealed that website design, payment method, information quality, security and privacy are positively related to customer satisfaction towards e-commerce among government servant in Hospital Seberang Jaya, Pulau Pinang. Data are gathered through survey among the government servant in Hospital Seberang Jaya, Pulau Pinang which has experience in e-commerce.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Ramli, Muhamad Hafis
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Hashim, Mimi Zazira
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Electronic commerce
J Political Science > JS Local government. Municipal government > Local government
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Programme: Bachelor in Office Systems Management (Hons.)
Keywords: E-commerce, online business transaction, Hospital Seberang Jaya, Pulau Pinang
Date: 2014
URI: https://ir.uitm.edu.my/id/eprint/70016
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