Abstract
he brand Malayaxprezzo is originally owned by Richmaats Essentials Sdn Bhd that was established in 2017 even though they started selling boba drinks in bottles in early 2019. Malayaxprezzo by Faa started in March 2021 by Farah Adiba as an agent and is located in Bangi, Selangor. This business sells various flavors of boba drinks in bottles. We also use social media and direct buying as a method of selling. Our focus is on people who love boba drinks and want to drink it anytime and anywhere because it is easy to carry. So Malayaxprezzo drink is the perfect choice since the boba drinks are in a bottle instead of a cup. A bottle is 480ml with a price of RM10. There’s also a delivery service offered and the cost is charged according to the customer’s area. But customers can also buy directly or self-pick up especially for those who stay around. The tagline used for this product is “Boba drinks in a bottle” because most boba drinks that are sold out there are mostly in a cup.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Azlan, Farah Adiba 2019290408 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management |
Keywords: | Malayaxprezzo, facebook, sales, beverage, boba drinks |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/68922 |
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