Understanding the concept of Islamic hospitality: a move towards Malaysia hotel’s sustainability/ Nor Amira Mohd Razali ... [et al.]

Mohd Razali, Nor Amira and Awang, Khairil Wahidin and Mohd Yusof, Mohd Fadil and Hasan, Hazriah (2022) Understanding the concept of Islamic hospitality: a move towards Malaysia hotel’s sustainability/ Nor Amira Mohd Razali ... [et al.]. Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 175-186. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/


The increasing number of the world’s Muslim population is likely to increase Muslim visitors' numbers and intensify the demand for Muslim-friendly products and services within the hospitality industry. The Malaysian government introduced the Muslim-friendly Accommodation Recognition (MFA) as one of the initiatives to tap the Muslim market. However, the small number of hotels participating in the recognition campaign indicates the idea is not well received by practitioners. Furthermore, the current COVID-19 pandemic aftermath has caused some hotels to either permanently shut down or consider temporary closure of their operations. This study aims to examine the contribution of Islamic hospitality practices towards sustaining Malaysia's hotel sector. A qualitative approach will be applied where the focus will be on the Islamic hotel sector. The indepth interview technique will be used for data collection and the data gathered will be analysed using thematic analysis with the help of Atlas.ti 8 software. The outcome of this study is expected to add to the existing literature on religion-based hospitality, specifically from the Islamic perspective. In addition, it will increase the understanding of the Islamic hospitality concept and practices implemented by the hotel sector in Malaysia.


Item Type: Article
Email / ID Num.
Mohd Razali, Nor Amira
Awang, Khairil Wahidin
Mohd Yusof, Mohd Fadil
Hasan, Hazriah
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 14
Number: 1
Page Range: pp. 175-186
Keywords: Islamic hospitality, Islamic hotel, Muslim friendly, shariah-compliant, hotel sector, sustainability
Date: May 2022
URI: https://ir.uitm.edu.my/id/eprint/68112
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