Culinary tourism as a support for the tourism industry based on local wisdom in the city of Serang/ Febryola Indra

Indra, Febryola (2021) Culinary tourism as a support for the tourism industry based on local wisdom in the city of Serang/ Febryola Indra. Journal of Tourism, Hospitality and Culinary Arts, 13 (3). pp. 9-19. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/

Abstract

The culinary diversity based on local wisdom in Serang City makes Serang City's unique culinary delights have great potential to be developed as a support for the tourism industry. Culinary tourism is one of the main choices for other types of tourism, such as: cultural tourism, natural tourism and artificial tourism. The purpose of this research is to identify the local culinary variations typical of Serang City based on local wisdom and from the aspect of marketing mix (8P). This research is a qualitative descriptive study. The conclusion of this research is that it is found that culinary variations in Serang City have value to be developed, so it needs proper handling and management and carried out professionally.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Indra, Febryola
febryola.indra@uph.edu
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 13
Number: 3
Page Range: pp. 9-19
Keywords: Culinary, Local Wisdom, Serang City, Tourism Industry
Date: December 2021
URI: https://ir.uitm.edu.my/id/eprint/67579
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