Looking through a tourist gaze: the Joy of Missing Out (JOMO) and the case of mussels/ Francesc Fusté-Forné and Asif Hussain

Fusté-Forné, Francesc and Hussain, Asif (2021) Looking through a tourist gaze: the Joy of Missing Out (JOMO) and the case of mussels/ Francesc Fusté-Forné and Asif Hussain. Journal of Tourism, Hospitality and Culinary Arts, 13 (2). pp. 1-8. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/

Abstract

The diverse possibilities of online avenues and travel experiences have generally led to the fear of Missing Out (FOMO) sentiment. The FOMO encourages people to spend as much time online as possible searching for exploration opportunities. In contraposition to FOMO, a new movement has recently appeared: the Joy of Missing Out (JOMO) refers to the escape from technology. Applying this concept to tourism, JOMO advocates a ‘slow’ and ‘digital-free’ environment. This research looks at food tourism as a crucial example of JOMO that looks at outlying regions from a regenerative tourism point of view. Food tourism is explored through an approach of mussels. Drawing on autoethnography, results show that JOMO is associated with activities that provide “intellectual memories” based on feelings of personal fulfilment. Visitor backgrounds and the accumulation of memorable experiences are the factors that motivate JOMO practices that spread community development in rural tourism.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Fusté-Forné, Francesc
francesc.fusteforne@udg.edu
Hussain, Asif
Asif.Hussain@lincolnuni.ac.nz
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Heritage tourism. Cultural tourism
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 13
Number: 2
Page Range: pp. 1-8
Keywords: culinary experience, culinary heritage, food tourism, regenerative tourism, sustainable development, slow travel
Date: December 2021
URI: https://ir.uitm.edu.my/id/eprint/67556
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