Burger Bentara / Muhammad Sallehudin Samudin … [et al.]

Burger Bentara is a sole proprietor business owned and founded by Kamarulzaman Bin Ibrahim. The business is based in UiTM Cawangan Melaka Kampus Alor Gajah. The founder of this business graduated with a Lower Certificate of Education (LCE/PMR). As of now, he and his wife are the only ones who are managing the business since 1st December 2018 in UiTM. Burger Bentara is a small business in the category of food and beverage where they sell homemade burgers such as Chicken burger and beef burger. Mr. Kamarulzaman highlighted that Burger Bentara produces their products with fun and love for the students to make sure that the relationship between him and the student becomes closer. The name Burger Bentara is a combination of the two names. Firstly, he includes the actual pronunciation of burger which is his product that he sold mostly related to burger and ‘Bentara’ is from the name of the cafe that stated in UiTM , the place he runs his business. Hence, that is how he came out with the name Burger Bentara for his business. These days, ‘Burger Ayam Crispy’ is currently rising in the market demand especially in UiTM campus since the burger is looks like McDonald’s but with the reasonable price and Burger Bentara took the advantage of the minor competition business and started with understanding how it is served and that is how the inspiration to start a business occurred to him. The business offers a special recipe which is that the burgers produced by this store for their customers do not use patty burgers but they change it by using chicken chop because of its fresh and tender meat and they also ask for the feedback from their customers to make sure the burger is served according to the customer’s taste. In the near future, they are considering bringing in new product categories such as western food sets.
Burger Bentara is the only operating burger stall in the cafe Bentara which is in UiTM. Mr Kamarulzaman attracts their customers by promoting his business via Whatsapp among the students in UiTM. He also has a good relationship with students by calling him “Ayah” to show love to them. Lack of workers has been a major constraint to Mr Kamarulzaman and his wife because they do not have enough hands to handle too many orders from students in UiTM. The business can only experience growth if they face the existing problems such as lack of manpower. The restrictions are visible since the product and services provided by Burger Bentara is. Another constraint is the lack of product knowledge within the community that is faced by the business. However, there are a few alternatives that are proposed such as hiring a worker, limiting the number of orders and using another social media platform to spread product knowledge in a community.