Abstract
Royale Mochi company is a local business with a home based concept owned by a married couple, Mrs Nur Hidayah and Mr Muhamad Zolkifli that is located at Cyberjaya, Selangor. They are selling traditional Japanese food which is usually sold and served as a dish in every new year celebration. The business started operating a year ago and has been registered under the management of My Taste Enterprise by selling food products. It is a partnership business managed by Mrs Nur Hidayah and her husband where everything is done independently without hiring employees. Royale Mochi is one of the first brands to offer a premium rice cake or it is known as mochi in Malaysia with ingredients specially imported from abroad. They also emphasize the quality of each product by using only high quality ingredients such as organic Japanese glutinous rice flour, organic sugar, sugar and fresh fruits to maintain its quality. In fact, they have also penetrated the market in West Malaysia where the business managed to acquire a total of 47 agents under the Royale Mochi brand and until now, they have become second lead mochi sellers in the local market.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mohamad Radzi, Nur Syazwani 2020988101 Mohamad Narizan, Nur Farah Amirah 2020952651 Razali, Nurul Fatin 2020353603 Ahmad Izdihar, Ahmad Fadhil 2020595827 Mohamad Nazri, Nursyahidah Yasmin 2020375105 Ismail, Raudhahtul Husna 2020967909 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Electronic commerce T Technology > TX Home economics > Cooking |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | My Taste Enterprise, Royale Mochi, company, business, mochi, dessert, Japanese food |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/67122 |
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