My Taste Enterprise: Royale Mochi / Nur Syazwani Mohamad Radzi ... [et al.]

Mohamad Radzi, Nur Syazwani and Mohamad Narizan, Nur Farah Amirah and Razali, Nurul Fatin and Ahmad Izdihar, Ahmad Fadhil and Mohamad Nazri, Nursyahidah Yasmin and Ismail, Raudhahtul Husna (2021) My Taste Enterprise: Royale Mochi / Nur Syazwani Mohamad Radzi ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Royale Mochi company is a local business with a home based concept owned by a married couple, Mrs Nur Hidayah and Mr Muhamad Zolkifli that is located at Cyberjaya, Selangor. They are selling traditional Japanese food which is usually sold and served as a dish in every new year celebration. The business started operating a year ago and has been registered under the management of My Taste Enterprise by selling food products. It is a partnership business managed by Mrs Nur Hidayah and her husband where everything is done independently without hiring employees. Royale Mochi is one of the first brands to offer a premium rice cake or it is known as mochi in Malaysia with ingredients specially imported from abroad. They also emphasize the quality of each product by using only high quality ingredients such as organic Japanese glutinous rice flour, organic sugar, sugar and fresh fruits to maintain its quality. In fact, they have also penetrated the market in West Malaysia where the business managed to acquire a total of 47 agents under the Royale Mochi brand and until now, they have become second lead mochi sellers in the local market.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohamad Radzi, Nur Syazwani
2020988101
Mohamad Narizan, Nur Farah Amirah
2020952651
Razali, Nurul Fatin
2020353603
Ahmad Izdihar, Ahmad Fadhil
2020595827
Mohamad Nazri, Nursyahidah Yasmin
2020375105
Ismail, Raudhahtul Husna
2020967909
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Electronic commerce
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: My Taste Enterprise, Royale Mochi, company, business, mochi, dessert, Japanese food
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/67122
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