Abstract
Our business has been registered as "Burger Mok". BurgerMok is a widely developed online business. The business was built by a Bachelor of Arts student in Culinary Arts. So, they decided to go out with fast food which is BurgerMok.
The business idea of the food truck and delivery is based on their own experience and get the idea while they are learning. Because this burger food is very popular with many people and because of that, their own ideas in producing their own burgers arose.
Like other businesses, BurgerMok also cannot escape challenges in their day -to -day business operations. Healthy Food does not have an effective marketing strategy however, they are very confident that this BurgerMok business can be expanded widely if it has the right marketing and tactics.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Rahmat, Muhammad Daniel 2020987751 Mohaini, Ali Imran 2020968015 Mohd Isnin, Muhammad Shamsul Bahri 2020960231 Herman, Aiman Amanda Syahirah 2020984649 Daud, Shafwatunnur 2020987669 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Electronic commerce T Technology > TX Home economics > Cooking |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management |
Keywords: | Burger Mok, business, marketing strategy, hamburger, burger |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/67059 |
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